18 to 24 year olds have one of the highest rates of smartphone penetration of any demographic. Put simply, they have phones and they keep them handy. One of the most reliable ways to reach them is over their phones. Whether they have wifi connections or high speed cellular connections, putting critical information on the phone means they have it when and where they need it. And even if their connection is down, an offline version of Just in Case ensures that the “lifeline” is always intact.